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Clean Energy

How this influencer strategy sparked conversations about renewable energy solutions with consumers

picture of a piece of content from the campaign, inside a phone with statistics surrounding it showing how successful the campaign was.

Industry

Energy

Platforms

  • Instagram
  • TikTok

Target Audience

  • Family Households in the Northeast

This Energy company needed to raise brand awareness and initiate conversations around the ease and benefits of households switching Energy providers to a clean option. This program focused on family households in the Northeast (primary availability locations) and needed to geo-target relevant conversations with household decision-makers. The first step to seeing households make the switch to clean energy is sparking the conversation about its benefits.

Our research uncovered key narratives to address through influencers: power reliability with clean energy, company transparency in terms of where clean energy comes from, and concerns about how the ‘switch’ from current provider to clean could be confusing and tedious. Our team curated a strategy in which relatable families would curate content to set expectations with this provider, show audiences ‘behind the scenes’ of where this clean energy comes from, and educate potential consumers on the benefits of clean energy.

This campaign, driven by the message of ‘farm to cable’, successfully sparked conversations around clean energy in the Northeast, while also garnering consumer action to learn more about the Energy provider. Relatable influencers showcasing content centered around taking steps to provide a brighter future for their families made an impact on Instagram and TikTok. Consumers acknowledged and voiced that this switch is a small step they can do to help the planet.


Industry

Energy

Platforms

  • Instagram
  • TikTok

Target Audience

  • Family Households in the Northeast

THE RESULTS

1.5M

Targeted Impressions (NY & MA)

11.35s

Avg TikTok Watch Time

6

Family Focused Influencers


Over 25% of the comments and conversations across influencer content focused on the importance of focusing on clean energy options and how households can and should be doing more to impact our planet. By combining education-focused content with relatable family-friendly content targeting the impact clean energy has on our planet, consumers clicked to learn more through influencer- provided links and were eager to see if this Energy provider is available in their area.

Yes for clean energy 1000%

If everybody had a chance to switch to clean energy imagine what a difference we all could make

I’m def a light police!! I am going to see if this is available near me!

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