This candy brand embarked on an exciting journey to make a splash in the world of mass grocery retail during the summer season. They teamed up with us at VizSense to craft a vibrant messaging strategy aimed at captivating a target audience who craved the thrill of indulging in their candy product, turning it into the ultimate summer poolside sensation to be enjoyed with friends - nicknamed, ‘Summerade’.

The research findings uncover exciting opportunities for the brand's campaign, centered on its versatility and appeal. By incorporating the product into summer drinks, the brand aims to present it in a fresh light. Ultimately, the campaign seeks to share the brand as a cherished, fun, and adaptable delight that elevates everyday experiences and gratifies diverse cravings while reaching local audiences near the brand's desired retailers.

This campaign successfully demonstrated how this brand can expand its role beyond a simple snack. Our insights unveiled the need to continually promote innovative ways for consumers to enjoy this colorful candy, with influencer-generated recipes effectively driving conversations throughout. Overall, this campaign generated awareness and engagement while driving consumers to mass retailers through Instagram and TikTok.