How everyday consumers can influence a shift in oral hygiene habits, one swish at a time

Our client is a popular oral care brand who is dedicated to helping people choose to prioritize their oral health by providing a range of products to fit every need with ease.

With over 100+ years of pioneering oral health science, you could say our client knows a thing or two about necessity of oral hygiene. One thing they know for sure is that most people don't regularly think about their oral hygiene, people definitely don't want to be told what they should be doing. Instead, they were looking to use everyday consumers to help shift mindsets and influence people from "I should" to "I choose" with their range of products and transform their life one swish at a time.

Our client tasked VizSense with targeting influencers with audiences located near regional Rite Aid stores to create awareness of the benefits of oral hygiene and drive foot traffic in-store for a key 30- day promotional period.

VizSense conducted in-depth market research to deploy a winning strategy. We dove into thousands of conversations dating back from 1997 to 2021 around our client and their primary competitors. To help guide our campaign strategy, we uncovered key product attributes, insights on their audience, and what messaging resonated best with their target consumer across the product category and industry.

HYPER-TARGETED LOCATION: Our client was focused on driving foot traffic to regional Rite Aid stores. We targeted influencers with audiences in the key 18 states with Rite Aid locations.

INFLUENCER STRATEGY: Using our proprietary technology, we identified and partnered with influencers whose audiences aligned with our client's target demographics, affinities, and consumer interests. Rite Aid had recently rebranded to attract a younger consumer. We partnered with millennial lifestyle influencers who can talk about self-care in a realistic way. These people are everyday consumers who take their oral hygiene just as seriously as the average person does. Our influencers were able to show how easy it is to take care of your mouth with our client's key product and informing of the benefits that go along with this one easy step added to your daily routine.