SERVICES

Consumer Insights

Led by Our Insights & Innovations Team

At the outset of our client partnerships, particularly pre-campaign, we conduct thorough consumer insights research. This data not only helps shape the direction of our campaigns but also offers valuable insights into both our client's market position and their competitors. Whether it's for brand new clients or returning ones, we consistently leverage consumer insights to inform our strategies and ensure impactful campaign outcomes.

image highlighting instagram captions and showcasing a smaple pie chart of an influencer's audience ethnicity

What does it influence?

Captions
Type of Content
Chosen Influencers
Audiences Reached

Image highlighting news articles, social media comments, and consumer reviews.

Where does our data come from?

Online Reviews
Social Media Comments & Conversations
Articles
VizSense Surveys
Outside Software & Platforms

What does the report include?

Sentiment on your Brand & Products
Consumer Profile
Competitive Landscape
Industry & Category Trends

#trending

Our team meticulously analyzed data on popular categories, unveiling these key insights

Innovation: Product innovation plays a large part of top performing content on social media.
Creativity: Innovative beauty products often introduce novel concepts, formulations, or packaging that intrigue social media users. The element of creativity sparks interest and encourages users to share their excitement with others
Interesting Shades and Finishes: Unique and eye-catching shades or finishes stand out to consumers, often inspiring users to create unique looks and increases product experimentation
Twists on Existing Favorites: Products that put a fresh spin on existing favorites are likely to attract attention on social media. Whether it's a new take on a beloved product category, or a groundbreaking hybrid product, these offerings grab the attention of first time consumers as well as brand loyalists
Versatility: Multi-functional beauty products that offer versatility and convenience resonate with consumers seeking value and on-the-go solutions

Twists On Classic Drinks:
When choosing beer, consumers are opting for more refreshing and lighter options, sometimes opting for a beer cocktail
All things aperol with a variety of aperol infused cocktails gaining popularity including the Paper Plane, Aperol Mimosa, and Margarita
The spritz trend is continuing to grow with different variations gaining popularity such as limoncello and tequila
Savory Flavors: Bitter, savory, and smoky flavors are taking off with variations of the dirty martini and spicy additions such as jalapeños and tajín
Elevated Options: Consumers are leaning towards classier drinks that elevate dining and events, moving away from overly sweet to more savory and bitter profiles, while still incorporating a bit of fruitiness for the summertime

Product Novelty: Products such as whipped, powder, and shimmer sunscreens offer a sense of novelty, attracting attention due to their unique formulations and finishes
Ingredients, Quality, and Innovation: There is a demand for accessible sunscreens with better ingredients and more appealing product texture.
Consumers desire options that do not provide a white cask and feel natural on the skin
Consumers are moving away from the traditional thick sunscreen lotions with harsh ingredients and more to thin, light formulas with skincare benefits
Valued ingredients may include Vitamin C, niacinamide, ceramides, etc.
Shade Variety: Consumers expect a variety of shades offered to work well with many different skin tones.

Your Brand & Products

Gain valuable insights into your brand from the consumer’s perspective. Uncover prevailing narratives surrounding your brand and products through sophisticated keyword and sentiment analysis.

Consumer Profile

By layering consumer profile demographics, interests, and occupations atop prevailing narratives, your team gains a comprehensive understanding of your target audience. Learn how to effectively engage and reach your consumers by truly knowing who they are.

Competitive Landscape

Understanding your audience and brand narratives is vital, but so is comprehending those of your competitors. Identify strategic opportunities for your brand by analyzing the competitive landscape.

Industry & Category Trends

By aligning your brand with competitors, gain a fresh perspective on industry and category trends. This invaluable insight helps your team grasp consumer perceptions of the overall industry and identifies growth drivers and inhibitors.

Sentiment & Keyword Analysis

Delve deep into consumer sentiment and keyword analysis to unearth actionable insights. Understand the emotional resonance and language surrounding your brand and products, empowering your team to make informed decisions and optimize campaign strategies.

Audience Engagement Strategies

By analyzing consumer behaviors and preferences, we craft tailored approaches to effectively engage with your audience across various channels.