SERVICES

Consumer Insights

Led by Our Insights & Innovations Team

At the outset of our client partnerships, particularly pre-campaign, we conduct thorough consumer insights research. This data not only helps shape the direction of our campaigns but also offers valuable insights into both our client's market position and their competitors. Whether it's for brand new clients or returning ones, we consistently leverage consumer insights to inform our strategies and ensure impactful campaign outcomes.

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What does it influence?

  • Captions
  • Type of Content
  • Chosen Influencers
  • Audiences Reached
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Where does our data come from?

  • Online Reviews
  • Social Media Comments & Conversations
  • Articles
  • VizSense Surveys
  • Outside Software & Platforms
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What does the report include?

  • Sentiment on your Brand & Products
  • Consumer Profile
  • Competitive Landscape
  • Industry & Category Trends
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Our team meticulously analyzed data on popular categories, unveiling these key insights

OUR CAPABILITIES
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Your Brand & Products

Gain valuable insights into your brand from the consumer’s perspective. Uncover prevailing narratives surrounding your brand and products through sophisticated keyword and sentiment analysis.

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Consumer Profile

By layering consumer profile demographics, interests, and occupations atop prevailing narratives, your team gains a comprehensive understanding of your target audience. Learn how to effectively engage and reach your consumers by truly knowing who they are.

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Competitive Landscape

Understanding your audience and brand narratives is vital, but so is comprehending those of your competitors. Identify strategic opportunities for your brand by analyzing the competitive landscape.

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Industry & Category Trends

By aligning your brand with competitors, gain a fresh perspective on industry and category trends. This invaluable insight helps your team grasp consumer perceptions of the overall industry and identifies growth drivers and inhibitors.

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Sentiment & Keyword Analysis

Delve deep into consumer sentiment and keyword analysis to unearth actionable insights. Understand the emotional resonance and language surrounding your brand and products, empowering your team to make informed decisions and optimize campaign strategies.

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Audience Engagement Strategies

By analyzing consumer behaviors and preferences, we craft tailored approaches to effectively engage with your audience across various channels.

Elevate Your Brand Presence

Contact us today to start working together on your next project!

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