Exuding Confidence

THE CHALLENGE

This skincare brand was looking to build awareness and generate sales for their staple acne products along with their new pimple patches. They were struggling to reach consumers who would engage with the products and give them a try, Through VizSense's data-driven up- front research, we identified a mix of micro, macro and dermatologist creators that were a great fit for this campaign.

THE RESEARCH

VizSense proprietary research discovered a key segment of gen z and millennial women who have acne or blemishes and are looking to mix and match products to find the right routine and solution for their skin. We saw an opportunity to lean into this by hiring targeted influencers who use effective products as well as dermatologists who are voices of authority when it comes to value-based skincare products at drug stores.

THE SOLUTION

VizSense structured a program that showcased the importance of ingredients and benefits that came with using a mixture of these acne- fighting products on a daily basis. Using our tech and team of experts, we were able to provide ROI and generate a ton of content for the brand. Ultimately, this campaign drove awareness and sales to their desired drugstore retailer across 45 days with 22 influencers.