This candy brand embarked on an exciting journey to make a splash in the world of mass grocery retail during the summer season. They teamed up with us at VizSense to craft a vibrant messaging strategy aimed at captivating a target audience who craved the thrill of indulging in their candy product, turning it into the ultimate summer poolside sensation to be enjoyed with friends - nicknamed, ‘Summerade’.
THE RESEARCH
The research findings uncover exciting opportunities for the brand's campaign, centered on its versatility and appeal. By incorporating the product into summer drinks, the brand aims to present it in a fresh light. Ultimately, the campaign seeks to share the brand as a cherished, fun, and adaptable delight that elevates everyday experiences and gratifies diverse cravings while reaching local audiences near the brand's desired retailers.
THE SOLUTION
This campaign successfully demonstrated how this brand can expand its role beyond a simple snack. Our insights unveiled the need to continually promote innovative ways for consumers to enjoy this colorful candy, with influencer-generated recipes effectively driving conversations throughout. Overall, this campaign generated awareness and engagement while driving consumers to mass retailers through Instagram and TikTok.
Industry
Food
Platforms
Instagram
TikTok
Target Audience
Gen Z
Young Millennials (aged 25-34)
THE RESULTS
2%
Engagement Rate
4k
Video Views
~200
Clicks To Retail Site
400k
Impressions
THE BREAKDOWN
Our campaign hit the mark, engaging Gen Z and young millennials aged 25-34. It sparked creativity by showing how the brand could turn into vibrant "Summerade" recipes, reinforcing their adaptability and versatility beyond a simple snack. The most thrilling part: "brand love" dominated the conversation at 18.26%, with fans expressing their passion and love for the "Summerade" recipes. This campaign was a hit!
I love skittles so much! My fave type of candy!! 😍😍😍 I need to try this ASAP
Lovee😍 looks sooo good!❤️ will def be trying this!!! The red skittles are my fav🍓
Omg this is so fun! 😍 Love the idea of the drinks
Elevate Your Brand Presence
Contact us today to start working together on your next project!
I love skittles so much! My fave type of candy!! 😍😍😍 I need to try this ASAP