How mommy bloggers made a children's shampoo the top seller at Wegmans

Customer Pain Points

Our client is a trusted staple when it comes to baby and children's care products. Their brands are rooted in the mission to give every child the healthiest start in life, with products backed by research to further understand the unique needs of babies ’ and kid's eyes, skin, and hair to create the best gentle and mild products that meet or exceed industry and regulatory standards.

Our client was running a month-long promo at Wegmans stores and wanted to showcase their diverse range of kid's hair product lines that are curated to meet the needs of your child's specific hair type.

VizSense was tasked with driving awareness of the range of Kids Hair Care products at Wegmans in a 30-day campaign and entice consumers to purchase these unique lines during a "Spend $15, get a $5 Reward" promotion.

THE SOLUTION

VizSense conducted in-depth market research analysis to deploy a winning strategy. We looked at our client & their competitors to identify key demographics and what conversations resonate with consumers across the industry.

INFLUENCER STRATEGY: We targeted a diverse range of Mommy Bloggers. Using our proprietary technology, we hyper-targeted our key audiences based on ethnicity, parental status, and where they live.

LOCATION TARGETING: VizSense identified content creators near Wegmans stores, ensuring their audiences + themselves lived near a store location and were active shoppers of the retailer -- verifying our influencer's audiences aligned with the retailer's target demographics.

MESSAGING: Every kid's hair is different, so why should everyone be using the same products? Whether you need to tame their curls, strengthen their hair, or are just looking for a product that's multifaceted and makes bath time easier for all your kids, there's a hair product for them!