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Winter Beauty Secrets Revealed

How a VizSense campaign drove 41k+ clicks to our clients desired retailer

picture of a piece of content from the campaign, inside a phone with statistics surrounding it showing how successful the campaign was.

Industry

Beauty

Platforms

  • Instagram
  • TikTok

Target Audience

  • Millenials Across the US

This skincare brand was looking to build awareness and generate sales for their repair cream, moisturizer, and retinol. Although a staple brand, they were struggling to reach targeted audiences that were engaging with the product. They enlisted VizSense to identify key market opportunities and hire engaging micro-influencers to drive in-store and online traffic across the US.

VizSense proprietary research discovered a key segment of millennial women who were starting to add these anti-aging products to their daily routines. We saw an opportunity to lean into this consumer audience and curate content that captured the value of these products, especially during the winter months when skin needs a little extra love.

VizSense structured a program that showcased the importance, texture, and benefits that came with using these products on a daily basis. Using our tech and team of experts, we were able to provide massive ROI. Ultimately, this campaign drove awareness and sales to their desired drugstore retailer across 60 days.


Industry

Beauty

Platforms

  • Instagram
  • TikTok

Target Audience

  • Millenials Across the US

THE RESULTS

17M

Reach

24M

Impressions

8%

Engagement Rate

41K+

Clicks to Site (CVS)


We leveraged our tech and team of experts to identify voices of authority within the target market to build awareness and reach targeted audiences for their 5 SKUs throughout the winter season. We also garnered a significant amount of click traffic for consumers to shop online and foot traffic in-stores with a promo code pushing consumers to purchase at their desired retailer.

I love how @neutrogena has something for pretty much every skin concern!

This sounds like such a great line! I need to try on my next CVS run

I love their skincare so much! This line looks great 🤍

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