Back To Basics

Our client is a household staple -- a dynamic duo that no first aid cabinet is ever without. As the original bandage, our client has had us covered (literally) for the past 100 years. Paired with their sister brand antibiotic ointment, these two products stick by your side to help their customers seal and heal.

Many consumers stock up on these staples at their neighborhood drugstore -- often being costly for the consumer, and leaving them on their last bandage at the most inopportune times. The Sam's Club shopper team was looking to showcase the value of their variety value packs. A necessity for families with children of all ages, they wanted to share how the value pack was a must for all Sam's Club Shoppers across the United States so that you're never left with a cut uncovered.

Our client tasked VizSense with two 30 day campaigns across a 6 month period to promote two key upcoming promotions for the product packs. They challenged the Viz team by sharing how the two products are worth the bulk buy for families of all sizes, driving awareness of the variety packs in-store at Sam's Club.

VizSense conducted in-depth market research to dive into our two client's brands and determine a winning message strategy. Our data team analyzed over 25,000 unique data points across 22,000 keywords and 3,000 comments to determine key differentiators and capitalize on existing community conversations to grow brand sentiment.

MESSAGE STRATEGY: Our team found our client was loved for their variety, quality, and dependability. Our influencers aimed to capitalize on these positive sentiments by sharing how this value pack duo was the perfect remedy for any and all cuts, scrapes, and blisters for families of all ages and injuries of all sizes and locations. As the weather was getting warmer, our creators shared their personal anecdotes for their on-the-go lifestyles, often showcasing the product in action so they can continue having fun in the sun, without being slowed down by any bumps and bruises.

LOCATION STRATEGY: The VizSense team plotted all Sam's Club locations across the United States. Our team then partnered with influencers whose audiences lived near areas with high densities of Sam's Club stores We then ensured our creators were Sam's Club members, to provide authentic messaging not only around the products but for the retailer as well.