How a popular tequila brand increased sales by 37% in an untapped market

Founded to honor Mexican Independence Day, our client's mission is to encourage their consumers to break tradition and be bold. By taking chances, they have successfully redefined the tequila industry and set the standard for Mexican Tequila for the past 70 years. They were looking to celebrate this holiday with diverse and meaningful content across IG.

VizSense research found gaps in our client's current message strategy. The brand limited their branding to shot taking. However, our research found our client was the only product across the 7 brands analyzed that is valued for both shots and mixing, while typically their competitors are valued for one or the other. We shift our campaign messaging to focus our content to crafting the perfect mixed drink.

VizSense structured a program that celebrated Mexican Independence Day while sharing the brands history across Ohio. They tasked VizSense with elevating brand consideration and awareness while driving conversions in consumers aged 25-40 in Columbus, Cincinnati, and Cleveland, Ohio during a 45-day activation to Drizly.