Unlock the power of influencer marketing and boost your ROI

Looking to boost your ROI across social media?! You are in the right place! As you probably know, generating influencer ROI is like playing a game of Jenga, one wrong move and the whole tower of data comes crashing down! In this guide, we will cover all the best practices and tactics to set up your influencer marketing programs for success. As you probably know, generating influencer ROI is like playing a game of Jenga, one wrong move and the whole tower of data comes crashing down! In this guide, we will cover all the best practices and tactics to set up your influencer marketing programs for success.

Set Clear Goals and KPIs

Before launching your influencer marketing campaign, you need to define what you want to achieve and set clear goals and KPIs. Are you looking to increase reach and engagement? Maybe content generation is key. It is important to set KPIs and track and measure your progress toward these goals through innovative influencer programs.

Identify the Right Influencers

Finding the right influencer for your brand is like searching for a needle in a haystack, except the haystack is made of millions of social media profiles! It is crucial to identify and partner with influencers who have the right audience demographics and engagement rates and create quality content for your brand.

Measure Engagement and Call-to-Action Metrics

At VizSense, we know that measuring the success of your influencer marketing campaign is essential. That's why we track engagement metrics such as likes, comments, shares, and saves, as well as conversion funnel metrics such as click-through rates and clicks to site.

Monitor and Baseline Brand Sentiment

How are consumers reacting to your brand online? To understand this, you must analyze brand and competitor sentiment, so influencer content is structured to positively impact your brand vs. the competition.

Analyze the Data

An influencer campaign without data is like trying to drive a car blindfolded - it might sound thrilling, but it's definitely not a good idea! What kind of data? Consumer data! Understanding your consumers and competitors to gain insights into what's working and what's not, should be a key building block of your program. These insights refine your influencer marketing strategy, help structure campaign creative and improve your ROI.

Compare your results

Your metrics may look impressive - but how does it stack up against the market? Compare your results with industry benchmarks and your own past campaigns to understand how you're performing and where you can improve. With VizSense on your side, you'll have the tools and expertise you need to tackle the tricky world of influencer marketing and boost your ROI like a pro! VizSense is an influencer marketing solutions company with data-driven campaigns and proprietary technology that will help you increase the ROI of your influencer marketing campaigns. Let’s build that influencer Jenga tower - but this time, we won't let it come crashing down! Let's get started, get in touch with us today!