How social media platforms provide benefits to the influencer industry

With over 4.26 billion people using social media around the world and multiple platforms continuously becoming popular, social media now more than ever can provide influencers with many benefits to help expand their reach and help companies gain brand awareness.

The Why

Platforms like Instagram, TikTok, Facebook, Youtube, Pinterest, and Twitter are continuously changing and upgrading to better suit their users’ needs. Companies use these platforms to provide authentic and organic outreach to their consumers through the use of influencers, who flourish within these platforms. Influencers can use these platforms to continue growing their pages and reaching audiences that they wouldn’t otherwise.

The Break Down - Instagram (Powerhouse)

Instagram is a powerhouse platform that continues to keep up with the growing social media industries. It is popularly known as the home to influencer marketing, with about 79% of influencer campaigns taking place on the platform. With 1.21 billion monthly active users, brands continue using Instagram as the forefront of their marketing efforts due to the massive reach the platform provides. With platform features such as Stories, Reels, IGTV, Instagram Shopping, and creating Static or Carousel Posts, influencers have many options to choose from when it comes too how they create and share their content. Whether they want to create a product review using a rising trend on Reels or if they choose to show a more intimate look through their Instagram Stories, influencers now more than ever can expand their brand into this multifunctional platform.

The Break Down - TikTok (Authenticity/Interactive)

Currently, with about 86.9 million users, Tiktok has changed the way influencers create content. Tiktok is famously known for being true to oneself and users love the interactive and organic content created through the platform. By being an interactive platform influencers are able to create more meaningful content that allows them flexibility with what they can create. This allows consumers to build trust with influencers, making them more likely to purchase and follow these brands. Other unique features to this platform include the “duet” and “stitch” features where influencers can quickly begin a marketing movement by encouraging users to interact directly with their content and share it with others’ networks. This domino effect can create viral trends that bring awareness to the influencer and brand at a low cost.

The Break Down - Facebook (Data Driven)

With roughly 2.96 billion monthly active users, Facebook comes to the top as being the most popular form of social media worldwide. Influencers can take advantage of having a business page within Facebook to continue expanding their brand. By utilizing Facebook’s user data, it provides efficient target marketing for ads that influencers can create. With the large amount of monthly active users, companies use Facebook Ads to gain reach and impressions with much larger audiences. Influencers can take advantage of this by sharing their posts on their Business Pages, all while tagging the brands and getting their posts tailored to the specific market audience. Thus, bringing more growth to the influencer as well as gaining brand awareness.

The Break Down - Youtube (Second Largest Search Engine)

YouTube is the second-largest search engine after Google, with more than 2 billion active monthly users, making this platform the second most popular form of social media worldwide. Businesses and influencers continue to gravitate towards Youtube, because of the video sharing aspect. Influencers are able to collaborate with businesses to create meaningful content that remains accessible for a longer period, which means influencers can receive engagement for a longer time. Another great feature that differentiates Youtube from other platforms is the length that the videos can be. Having accessibility to longer videos allows influencers to create deeper connections with their audiences, as well as being able to leave a lasting impression and allowing creators more flexibility to create unique content.

The Break Down - Pinterest (Saves/Shares/Creativity)

Though Pinterest isn’t always the first social media platform that comes to mind when thinking about increasing your reach and brand awareness, it actually provides a great number of sales and audience interactions. 455 million active monthly users worldwide use the bookmarking site to visually share their information with their target audiences. With features such as creating unique tailored boards, users are constantly saving and sharing pins that fit their creative needs. Influencers can also directly link websites to their pins, which allows users to check out the brands websites, bringing the influencer and the brands they work with more recognition.

The Break Down - Twitter (Network)

Twitter is known for users providing quick authentic reviews and recommendations to their networks. Influencers on Twitter are able to share their thoughts within the matter of seconds and have their information quickly spread which their audiences respond well to. Twitter allows influencers to create sponsored tweets that can be quickly retweeted and shared with new audiences. With about 450 million monthly active users, Twitter is a great resource for networking and spreading information that helps influencers to create connections with their followers.

Ending

Influencer marketing is continuously becoming an important part of marketing efforts; thus more brands will begin requesting cross-channel campaigns from influencers. Influencers will be able to benefit by utilizing these platforms to grow their pages as well as creating meaningful relationships with their audiences, and help brands gain more awareness. For more information on how to kickstart your influencer marketing journey get in touch with us today!