MIAMI, FL: Marine Marketers of America Neptune Awards

VizSense, a data-driven AI influencer MarTech pioneer celebrating its 10-year anniversary, has been awarded Best Marketing Collaboration at the Marine Marketers of America (MMA) Neptune Awards, held at the Miami Botanical Gardens on February 12. The award recognizes VizSense's innovative campaign with Savvy Navvy, the marine navigation app dubbed the "Google Maps for boating".

The campaign generated over 4.2 million impressions and 56,106 clicks to download across YouTube, TikTok, and Instagram, exceeding scope of work targets by 5.6x due to our predictive campaign measurements accuracy. With a 4.09% engagement rate - double the industry average - the campaign demonstrated the power of authentic creator partnerships in technical industries. Strategic paid amplification of influencer content extended reach beyond organic followers, maximizing campaign impact.

"We're honored to receive this recognition from the MMA," said Kristen Standish, CEO of VizSense. "While some might think marine technology is too complex for influencer marketing, it's actually the perfect medium. Today's consumers turn to TikTok and YouTube for tutorials when they need help understanding a product. By partnering with trusted mariners who have dedicated followings, we transformed technical features into relatable, educational content. This campaign proved that even highly technical products can connect with audiences through authentic storytelling. Working with Alex Ostler and the Savvy Navvy team, we were able to break new ground in marine tech marketing."

Alex Ostler, CMO of Savvy Navvy, commented: "I've had influencer marketing as part of my marketing mix since Instagram was just a baby social platform, and can honestly say that VizSense is the best agency I've ever collaborated with."

The campaign's success came from leveraging trusted voices in the boating community who could demonstrate real-world applications of Savvy Navvy's features. These mariner-influencers helped their followers understand the app's powerful navigation capabilities through authentic, educational content.

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Analysis of campaign conversations revealed strong audience engagement: 28.57% of conversations expressed brand love for Savvy Navvy, 17.14% indicated intent to download the app, and 13.06% focused on discussing specific app features - demonstrating how effectively the influencer content drove both awareness and action.

About VizSense

VizSense combines advanced AI capabilities with expert human analysis and white-glove service to revolutionize influencer marketing. Their proprietary technology provides comprehensive insights across brands, competitors, industry trends, and client performance, ensuring data-backed campaign decisions that maximize ROI.

Contact:

Lily Gillis
PR & Marketing Manager
VizSense
lily@vizsense.com