How a premium liquor brand redefined how its consumers celebrate

Our client is a premium alcohol brand known for being the life of the party, but with such big ties to celebrating life, 2020 was the party nobody wanted to be invited to.

With nightlife shut down, our client needed to shift their messaging while retaining their highend prestige. Whether you're looking to relax after a long day of work or have an intimate get-together with friends and family, their new line of brandy was the perfect choice for a relaxing night in. Shifting their message along with their image as a premium vodka brand, they wanted to encourage consumers to savor the moment and celebrate the small things in life.

Our client tasked VizSense with targeting influencers across Texas to drive awareness around their product. Our influencers encouraged their audiences to expand their pallets with the brand's mixology guide, shared how the brand is more than vodka, and cordially invited drinkers to #CelebrateSomethingDifferent with this high-end brandy.

RESEARCH: VizSense conducted in-depth market research to deploy a winning strategy. We analyzed over 10,143 unique data points across 8,457 keywords about our client and their primary and secondary competitors to identify key demographics and messaging that would resonate with consumers across the category and industry.

INFLUENCER STRATEGY: Using our proprietary technology, we were able to target our key audiences based on demographics, affinities, and interests that aligned best with our client's target consumer, ensuring their audiences were hyper-targeted to major Texas cities.

MESSAGE STRATEGY: Because our client has such strong ties to the vodka industry, we focused our messaging on brandy education to convert Cognac drinkers to loyal French Brandy drinkers. We curated our content around flavor profiles along with how & who to mix responsibly with at home.