This skincare brand was looking to build awareness and generate sales for their repair cream, moisturizer, and retinol. Although a staple brand, they were struggling to reach targeted audiences that were engaging with the product. They enlisted VizSense to identify key market opportunities and hire engaging micro-influencers to drive in-store and online traffic across the US.
THE RESEARCH
VizSense proprietary research discovered a key segment of millennial women who were starting to add these anti-aging products to their daily routines. We saw an opportunity to lean into this consumer audience and curate content that captured the value of these products, especially during the winter months when skin needs a little extra love.
THE SOLUTION
VizSense structured a program that showcased the importance, texture, and benefits that came with using these products on a daily basis. Using our tech and team of experts, we were able to provide massive ROI. Ultimately, this campaign drove awareness and sales to their desired drugstore retailer across 60 days.
Industry
Beauty
Platforms
Instagram
TikTok
Target Audience
Millenials Across the US
THE RESULTS
500k
Reach
1.1M
Impressions
5%
Engagement Rate
11k+
Clicks to Site (CVS)
THE BREAKDOWN
We leveraged our tech and team of experts to identify voices of authority within the target market to build awareness and reach targeted audiences for their 5 SKUs throughout the winter season. We also garnered a significant amount of click traffic for consumers to shop online and foot traffic in-stores with a promo code pushing consumers to purchase at their desired retailer.
I love how @neutrogena has something for pretty much every skin concern!
This sounds like such a great line! I need to try on my next CVS run
I love their skincare so much! This line looks great 🤍
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I love how @neutrogena has something for pretty much every skin concern!