Sharing the gift of skincare

Our client is a cult favorite, international skincare and makeup brand. For the past 70 years, they have been providing affordable skincare products with quality ingredients and innovation at the forefront of the industry.

Our client had recently expanded to offer their products in Kohl's new beauty section and had partnered with VizSense to drive awareness of their Kohl's launch.

After the success of the initial launch campaign, the Kohl's shopper team wanted to keep the momentum going. With the holiday season fast approaching, they were looking to capitalize on their upcoming seasonal, in-store promotions to drive awareness of the Kohl's beauty section offerings, ultimately leading to sales of six different products.

The Kohl's team tasked VizSense with generating awareness of their 25% off holiday promotion through a 10-day campaign.

INFLUENCER FOCUS: We targeted the quintessential Kohl's shopper, ensuring our influencer's audiences aligned with Kohl's core demographics. Partnering with busy moms and our "girl bosses" who are always on the go, we positioned the Kohl's shopper with our brand's core message as a high-quality beauty fix at a Kohl's Convenient price for some much-needed holiday R&R.

MESSAGE STRATEGY: Kohl's has all the benefits of your typical department store with the convenience of being right in your hometown. No need to go to the crowded mall this holiday season. Stop into Kohl's for all of your holiday shopping needs, and pick up some of your favorite skincare and makeup products from our client while you are at it. While you are shopping, grab some skincare for yourself and gift your gals the present of skincare and makeup!

CONTENT STRATEGY: Our influencers featured 6 SKUs across the holiday themed content to share how they can share the skincare during the winter season. From travel-sized products for the perfect stocking stuffer to skincare products for their extra hydrating winter moisturizing routine, each product was featured to highlight the benefits for both themselves as well as the lucky recipient they were shopping for.