Our client is a cult favorite international skincare brand. For the past 70 years, they have been providing affordable skincare products with quality ingredients and innovation at the forefront of the industry.
Now, more than ever, consumers equate health with beauty. Our client provides a variety of products in multiple categories so their consumers are ensured healthy ingredients throughout their entire routine, including affordable makeup created with skincare in mind. Made with vitamins and antioxidants, these products allow you to look and feel good all day long, treating your skin while you wear it.
The Target shopper team had an upcoming promotion that they wanted to drive awareness for. They came to VizSense to help drive clicks to site and in-store conversion with a 10-day campaign focusing on the Target Circle limited-time promo.
Industry
Beauty
Platforms
Instagram
THE RESULTS
200k
Reach
5%
Engagement Rate
2k
Clicks to Site (Target App)
5x
Total Media Value from initial investment
THE BREAKDOWN
For this campaign, we partnered with both male and female makeup influencers to create powerful looks and showcase the product quality through both static Instagram photos and short-form video tutorials. Our mix of research, influencers, content, and messaging successfully drove awareness, interest, and conversions for the 10-day Target Circle Promotion.
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