Integrating micro-influencers into your greater marketing strategy

Integrating micro-influencers
Customer Pain Points

Our client is a cult favorite international skincare brand. For the past 70 years, they have been providing affordable skincare products with quality ingredients and innovation at the forefront of the industry.

Now, more than ever, consumers equate health with beauty. Our client provides a variety of products in multiple categories so their consumers are ensured healthy ingredients throughout their entire routine, including affordable makeup created with skincare in mind. Made with vitamins and antioxidants, these products allow you to look and feel good all day long, treating your skin while you wear it.

The Target shopper team had an upcoming promotion that they wanted to drive awareness for. They came to VizSense to help drive clicks to site and in-store conversion with a 10-day campaign focusing on the Target Circle limited-time promo.


Industry

Beauty

Platforms

  • Instagram

THE RESULTS

200k

Reach

5%

Engagement Rate

2k

Clicks to Site (Target App)

5x

Total Media Value from initial investment


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