This whisky brand was looking to build awareness to their NEW canned whisky cocktails. Although a celebrity-owned brand, they were struggling to reach targeted audiences that were engaging with the product. They enlisted VizSense to identify key market opportunities and hire engaging micro-influencers to drive in-store and online traffic at local South Florida retailers.
THE RESEARCH
VizSense proprietary research discovered a key segment of diverse men and women aged 25- 35 who were already established ready-to-drink cocktail lovers, sports fanatics, and casual event hosts - all with a craving to get out and experience life. We saw an opportunity to lean into this consumer and curate content through South Florida locals.
THE SOLUTION
VizSense structured a program that showcased the accessibility, ease, and fun that came with enjoying these RTD whisky cocktails. Influencers were also sent to soccer games in South Florida where the product was being served. Ultimately, this campaign drove awareness and sales to alcohol retailers in South Florida and online during a 60-day campaign through Drizly links.
Industry
Alcohol
Platforms
Instagram
Target Audience
Diverse men and women aged 25- 35 who were already established ready-to-drink cocktail lovers, sports fanatics, and casual event hosts
THE RESULTS
30.1k
Reach
500k
Impressions
2%
Engagement Rate
5k+
Clicks to Site (Drizly)
THE BREAKDOWN
This brand garnered a significant amount of click traffic for consumers to shop online and in-stores at Florida retailers thanks to our research-backed strategy and ability to identify opportunities in the geo-targeted market.
Wow I need to try this BTW love your sunglasses
OMG a what a great day. So excited to try @haigclub
@le_tue_maldive_in_guesthouse Asap! Whiskey never tasted this good
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Wow I need to try this BTW love your sunglasses