This OTC brand was looking to boost brand loyalty in a competitive space. They needed to reach new, diverse, and engaged audiences to drive in-store and online traffic at their major retail partner.
THE RESEARCH
VizSense proprietary research techniques discovered a key segment of women aged 25- 30 in the market that appreciate this brands convenience and accessibility to act fast when pain strikes. We wanted to call attention to women on-the-go.
THE SOLUTION
VizSense was able to showcase how to incorporate the brand into everyday routines to fight off cramps, headaches, and other female-specific pains. Ultimately, driving awareness and sales to drugstore locations and online in a 90-day campaign.
Industry
Wellness
Platforms
Instagram
Target Audience
Women Aged 25-30
THE RESULTS
300k
Reach
600k
Impressions
3%
Engagement Rate
6%
Sales Lift (compared to the prior period)
THE BREAKDOWN
We leveraged our tech and team of experts to identify voices of authority within their networks to educate and convert other women who shopped at their desired drugstore. This brand also performed significantly above the entire Pain & Sleep category at this drugstore, thanks to our research-backed strategy and ability to identify opportunities in the market.
LOVE that motto! Motrin is a lifesaver!
I love your tennis outfit literally so cute😍😍 and literally took Motrin the other day cause I started working out a new muscle group and I was sooo sore! Made such a difference after taking it tho 🙌
love @motrin for me, but also for the kids! needed it for their fevers last week 🥺
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LOVE that motto! Motrin is a lifesaver!