How a VizSense campaign helped this OTC brand perform above the entire pain & sleep category at their desired drugstore
Industry
Platforms
Target Audience
This OTC brand was looking to boost brand loyalty in a competitive space. They needed to reach new, diverse, and engaged audiences to drive in-store and online traffic at their major retail partner.
VizSense proprietary research techniques discovered a key segment of women aged 25- 30 in the market that appreciate this brands convenience and accessibility to act fast when pain strikes. We wanted to call attention to women on-the-go.
VizSense was able to showcase how to incorporate the brand into everyday routines to fight off cramps, headaches, and other female-specific pains. Ultimately, driving awareness and sales to drugstore locations and online in a 90-day campaign.
Industry
Platforms
Target Audience
Reach
Impressions
Engagement Rate
Sales Lift (compared to the prior period)
We leveraged our tech and team of experts to identify voices of authority within their networks to educate and convert other women who shopped at their desired drugstore. This brand also performed significantly above the entire Pain & Sleep category at this drugstore, thanks to our research-backed strategy and ability to identify opportunities in the market.
I love your tennis outfit literally so cute😍😍 and literally took Motrin the other day cause I started working out a new muscle group and I was sooo sore! Made such a difference after taking it tho 🙌
love @motrin for me, but also for the kids! needed it for their fevers last week 🥺
Contact us today to start working together on your next project!
Get In Touch
LOVE that motto! Motrin is a lifesaver!