How a VizSense campaign helped our client's cross-category brands see a 19% sales increase at a key retailer

THE CHALLENGE

These brands were looking to build awareness of how their products provide many benefits - specifically in wintertime. Although these brands are sold in many retailers, they wanted to focus on this key retailer through a winter-focused promotional event to drive sales in certain locations. They hired VizSense to identify key market opportunities and discover engaging micro-influencers to drive in-store and online traffic at the desired retailer.

THE RESEARCH

VizSense proprietary research discovered a key segment of diverse women ages 25-40 who were already established shoppers at this retailer, lived active lifestyles, had kids, and enjoyed food & fitness. This target consumer is vocal about shopping for their household brands during a retail promotion, and we saw an opportunity to leverage these local consumers to curate content driving to key retail locations.

THE SOLUTION

VizSense structured a program that showcased the ease and affordability of shopping these cross-category products at this retailer during their winter promotional event. Ultimately, this campaign drove awareness and sales of the skincare, baby care, and OTC products in-store and online during a 45-day campaign.