Our client strives to give their guests a feel for the local flavor in business destinations and leisure getaways across North America. From exceptional golf and spa retreats to dynamic business settings, each property blends seamlessly into the local culture while featuring four-diamond services, signature restaurants, and unique wellness options. They are dedicated to leaving a lasting impression with every guest through award-winning, personalized service. Travel restrictions due to COVID-19 staggered the entire hospitality industry in 2020. According to Statista, hotel occupancy had declined by over 32% since the onset of the pandemic. Our client wanted to ensure their hotels were well-positioned as a safe option for getaways for loyal customers while also increasing the number of new customers and loyalty members. Our client's goal was to be seen as a safe travel destination, increase occupancy rates, grow site traffic, gain content properties could use in their marketing, and increase sign-ups for their loyalty program.

VizSense conducted in-depth market research to deploy a winning strategy. We looked at our client & their competitors to identify key demographics and what conversations resonate with consumers across the industry. Using our proprietary technology, we were then able to hyper-target our key audiences based on affinities, interests, and where they live, catered to each property's needs, amenities, and location.

FLIGHT: 1 Year

Properties: 11 Resort Locations across the United States

LOCATION TARGETING: VizSense identified influencers with audiences that live within driving distance from resort locations to showcase the property as an easy and safe getaway.

INFLUENCER STRATEGY: We targeted influencers that shared interests in the amazing amenities each resort has to offer, from golfers, families, travel experts, and couples looking for a romantic getaway.

MESSAGING: COVID-19 was a major concern for travel, so we put minds at ease with carefully curated captions that highlighted the cleanliness, staff precautions, and proper safety measures.