How a classic soda brand launched a new flavor with micro-influencers

Customer Pain Points

Our client is a classic soda brand known for bringing fun to everyday life with vibrant flavors and carefree culture.

The brand was launching an exclusive flavor at regional 7-Eleven stores to try and bring a bright spot to everyone's day with their nostalgic brand revamped. They were looking to introduce the new flavor with as much pop & effervescence as the product.

VizSense was tasked with engaging their highly targeted community with micro-influencers to drive consumers to check out the new flavor at their local 7-Eleven. The main goal was to drive awareness and buzz around the exclusive flavor in three key 7-Eleven hubs: California, Texas, and Florida.

THE SOLUTION

Using our proprietary technology, VizSense was able to vet influencers with audiences in our client's three key target locations that also aligned with their target audiences' demographics, affinities, and interests.

INFLUENCER STRATEGY: We targeted a diverse range of local influencers and hyper-targeted our key audiences based on age, income, gender, and interests.

LOCATION TARGETING: VizSense identified content creators near 7- Eleven stores in our three key states. We ensured their audiences lived near a store location and were active shoppers at the retailer -- verifying our influencer's audiences aligned with the retailer's target demographics.

MESSAGING: Our industry research found that avid drinkers of our client's hero product enjoyed it when they were feeling nostalgic. To resonate with our target consumer, our influencers showcased the nostalgia of the brand in their content by enjoying youthful activities while introducing their new flavor as a way to add a bright spot to your day and treat yourself.